Ishtika Homes Lead Generation Performance: August to March

From August to March, Ishtika Homes generated 712 total leads and 91 qualified leads across Google Ads, WhatsApp, Facebook, Instagram, and direct calls. That produces an overall qualification rate of approximately 12.8%, giving the team a clear baseline for improving lead quality as well as lead volume.

Lead volume trend

Monthly lead volume rose from 27 in August to a first high of 135 in October. After a softer November, volume recovered to 108 in December and finished at a period high of 158 in March. March was the strongest month for lead generation, driven primarily by 135 Google Ads leads, alongside 12 WhatsApp leads, 4 Instagram leads, and 7 direct calls.

Channel contribution

Google Ads was the main acquisition engine, delivering 451 of the 712 total leads—about 63% of all leads in the period. This makes campaign optimisation, search-term quality, landing-page relevance, and follow-up speed the highest-leverage areas for growth.

WhatsApp contributed leads consistently from September onward, with its strongest contribution of 40 leads in October. Direct calls also became a meaningful source during the middle of the period, contributing 32 leads in December. Facebook and Instagram added supporting lead volume, particularly in December and January.

Qualified-lead trend

Qualified leads peaked at 21 in January, followed by 16 in February. The strongest monthly qualification rate was 36.36% in November, when 16 of 44 leads qualified. January and February also performed well at 21.88% and 20.25% respectively.

March shows the main opportunity. Total leads reached a period high of 158, but only 10 qualified, resulting in a 6.33% qualification rate. This gap suggests that the team should assess targeting, lead-form questions, campaign messaging, and the qualification process before scaling spend further.

Recommended next steps

Prioritise high-intent Google Ads terms and audiences, then separate them from broader awareness activity. Add qualifying questions to lead forms where appropriate, track source-to-qualified-lead performance in the CRM, and review sales follow-up time by channel.

Use the November, January, and February campaigns as benchmarks for quality. Identify the audiences, offers, creative, and follow-up patterns that produced their higher qualification rates, then test those lessons against March's high-volume Google Ads activity.

The takeaway

Ishtika Homes has demonstrated strong demand-generation potential, particularly through Google Ads. The next stage is not simply generating more leads: it is improving the proportion of leads that become qualified conversations. A tighter feedback loop between advertising and sales will help turn the existing lead volume into more valuable pipeline.